Before & After Examples

See the transformation from awkward translations to polished, professional English. These real examples demonstrate the difference expert localization makes.

E-commerce Product Description
Product Listing

Before

This product is very good quality stainless steel kitchen knife set. It have 8 piece include chef knife, bread knife, utility knife and more. The handle is comfortable to hold and not slip. Very sharp blade can cut meat and vegetable easy. Perfect for home cooking and professional use. Come with wooden block for storage.

After

This premium 8-piece stainless steel kitchen knife set combines professional-grade performance with exceptional value. The collection includes a chef's knife, bread knife, utility knife, and five additional essential pieces. Each knife features an ergonomic, non-slip handle for comfortable control and precision cutting. The razor-sharp blades effortlessly slice through meat and vegetables alike, making this set ideal for both home cooks and culinary professionals. Includes an elegant wooden storage block to keep your knives organized and protected.

Key Improvements:

  • Fixed grammar and article usage
  • Improved flow and readability
  • Enhanced marketing language
  • Added specific details
  • Professional tone throughout
Technical Manual Excerpt
User Manual

Before

Before use the device, please reading this manual careful. Connect power cable to outlet and press power button 3 second. The LED will light up mean device is ready. If device not working, check the cable connection is correct or not. Do not use in wet environment to avoid electric shock danger.

After

Before using this device, please read this manual carefully. To power on, connect the power cable to a standard electrical outlet and press the power button for 3 seconds. The LED indicator will illuminate when the device is ready for use. If the device does not power on, verify that the cable is securely connected. WARNING: To prevent electric shock, do not use this device in wet or humid environments.

Key Improvements:

  • Corrected verb tenses and grammar
  • Improved sentence structure
  • Enhanced clarity and safety warnings
  • Professional technical writing style
  • Better organization of instructions
Marketing Ad Copy
Advertisement

Before

Our company make the best quality electronic product in China. We have many year experience and use advance technology. Customer very satisfy with our product. Price is competitive and shipping is fast. Welcome to contact us for business cooperation. We can provide OEM service and custom design.

After

Discover premium electronics backed by decades of manufacturing excellence. Our state-of-the-art facilities utilize cutting-edge technology to deliver products that consistently exceed customer expectations. We offer competitive pricing, rapid shipping, and comprehensive OEM services with custom design capabilities. Partner with a trusted manufacturer committed to quality and innovation. Contact us today to explore collaboration opportunities.

Key Improvements:

  • Professional business tone
  • Compelling value proposition
  • Active voice and strong verbs
  • Clear call-to-action
  • Culturally appropriate messaging
Product Specifications
Technical Documentation

Before

Material: High quality ABS plastic and metal part Size: 25cm x 15cm x 10cm approximate Weight: About 500g Color: Black, white, red is available Package include: Main unit, USB cable, user manual, warranty card Note: Please keep away from children under 3 year old

After

Specifications: • Material: Premium ABS plastic with metal components • Dimensions: 25cm (L) × 15cm (W) × 10cm (H) • Weight: 500g • Available Colors: Black, White, Red Package Contents: • Main unit • USB cable • User manual • Warranty card Safety Notice: Keep out of reach of children under 3 years of age.

Key Improvements:

  • Professional formatting
  • Precise measurements
  • Consistent terminology
  • Clear organization
  • Proper safety notice format
Customer Service Response
Business Communication

Before

Dear customer, thank you for contact us. We have receive your message and will reply you soon. If you have urgent question, please call our hotline. We will try best to solve your problem. Thank you for your patient and understanding.

After

Dear Valued Customer, Thank you for contacting us. We have received your inquiry and will respond within 24 hours. For urgent matters, please call our customer service hotline at [phone number], and our team will be happy to assist you immediately. We appreciate your patience and look forward to resolving your inquiry promptly. Best regards, Customer Service Team

Key Improvements:

  • Professional email format
  • Specific response timeframe
  • Clear contact information
  • Courteous and professional tone
  • Proper business closing
Website About Page
Web Content

Before

We are professional manufacturer establish in 2005. Our factory locate in Shenzhen city with 200 worker. We produce various electronic product and export to many country. Quality is our first priority and customer satisfaction is our goal. Welcome visit our factory and start cooperation.

After

Established in 2005, we are a leading electronics manufacturer based in Shenzhen, China. Our modern 200-employee facility specializes in producing innovative electronic products for global markets. We are committed to uncompromising quality standards and exceptional customer satisfaction. We welcome factory visits and invite you to discover how our expertise can benefit your business. Contact us today to begin a successful partnership.

Key Improvements:

  • Engaging narrative structure
  • Professional business language
  • Emphasis on value and benefits
  • Clear call-to-action
  • Credibility-building details

Real Results for Real Businesses

Professional English editing delivers measurable business impact

E-commerce Seller
Amazon Product Listings

After editing 50+ product descriptions, this seller saw significant improvements in customer trust and conversion rates.

Conversion Rate+35%
Return Rate-22%
Positive Reviews+40%
Electronics Manufacturer
Product Manuals

Localized user manuals reduced customer support inquiries and improved product satisfaction scores.

Support Tickets-45%
Setup Success+60%
Satisfaction Score4.8/5
B2B Supplier
Marketing Materials

Professional transcreation of marketing content helped this supplier expand into English-speaking markets.

Lead Quality+50%
Inquiry Rate+65%
Deal Close Rate+30%

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